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Pre-test of a mascot and common thread for monitoring promotion performance

Product mix study

Pre-test of a new concept and communication territory

Test of a new snacking concept

Diagnostic of collections

Family mix test

Position review

Pre-tests of concepts

Brand fund studies

pre-test on promotions

Ethnographic core target study, pre-test for a new communication territory, pre-test for promotion

Pre-test and test of collections

License review and shopper study

Pre-test of a new concept

Launch of new press and publishing concepts

Campaign test

Pre-test of concepts and name search

Capturing children’s dreams

Scheduling and position review

Pre-test of games and brand fund study

Position and child-TV relation reviews